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Dana Pavlychko

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I built a business through a personal brand twice

I'm Dana Pavlychko. 18+ years in entrepreneurship.

In 2024 I sold Osnovy, the publishing business I had run for 14 years.

Over the past 18 months I built a personal brand with 150K+ followers across 5 platforms and an education business generating €20–25K per month.

The team, the products, the whole ecosystem — all of it was launched through the same systems I now hand over in Yes.Profit.

Most experts don't have an expertise problem. They have a problem with expertise that isn't built into a system: no clear offer, no content that works without them every day, no client flow that doesn't depend on their mood.

I've done it twice. Now I pass on what worked.

Background

  • Executive MBA, Saïd Business School, Oxford

  • MA Public Policy, King's College London

  • 14 years — CEO of Osnovy Publishing

  • Now — Dana Pavlychko Academy, the Yes.Profit programme

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