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Dana Pavlychko

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Two businesses built through a personal brand

Dana is a content-first founder. In 18+ years of entrepreneurship she has built two businesses through a personal brand. She ran a publishing house for 14 years and sold it in 2024, then built an audience of 170K+ across five platforms and an online education and consulting business on top of it.

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For Dana, a personal brand is a founder's most underused business asset: it builds trust before the first call, attracts the right people and grows in value every year.

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Dana holds an Executive MBA from the University of Oxford and a Master's in Public Policy from King's College London. She is an Aspen Young Leaders Fellow and an Emergent Ventures Fellow.

Background

  • Executive MBA, Saïd Business School, Oxford

  • MA Public Policy, King's College London

  • 14 years — owner of Osnovy Publishing

  • Founder of Yes.Profit

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